Wednesday, May 6, 2009

Out of the catalogue and into a... social network

These days there social networks for almost every community, from Dog lovers to whale watchers. It seemed like the design community is missing out on these trends and using mass market networks like Facebook and Twitter and doing a poor job at it. No more. The interior design industry is finally catching up and several social networks focused solely on passionate interior designers are emerging. Last night, I had the chance to meet a new one, homeanatomy.com.



They are about to launch later this month, and they are focused on building a community around interior design. Designers will join, discuss trends, shop for products that are not mass market and share design ideas. Home anatomy is all about design and in their words :

"At HomeAnatomy we believe that a home is more than just the objects that fill its interior; it is about comfort, personality, lifestyle, and family. We hope to help our readers achieve these qualities in their homes by facilitating creativity though a vibrant and social networking community. Our design network will connect modern interior design enthusiasts with all the resources they need to make their house a home. "

This is exactly what Chez Moi stands for. A place that turns a house into a home, a place where your style, your personality and not that a production line somewhere in China, is reflected.

Homeanatomy.com is not the only one, already decorati.com has launched and features over 300 design only companies and many passionate interior designers.


The more the merrier. Let the era of catalogue living end and the era of personalized living begin!

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